Baby diapers market in China has grown rapidly in the past five years. With the opening of the two child policy, Chinese baby diapers market is expected to continue to grow. Relevant experts said: "In order to improve the competitiveness of baby diaper in China market, brands and companies first of all need to improve the quality of products, it is the primary factor to drive consumers to change another brand. In all elements of baby diapers, the permeability is a key concern to mothers."
In addition to good quality and good reputation of products, half (49%) of the mother according to whether the brand is well-known to decided to whether to replace the baby diaper brand. (Half (49%) of mothers decide to whether to replace the baby diaper brand according to popularity of brand).Mother whose household income is higher than 22,000 RMB, she is more prone to brand, such as the well-known brands (56%) and the international brand (30%)". This showed that if you want to enter the market for high-end baby diapers, the investment in commercial advertising, marketing and brand building plays an important role.
According to consumer survey, Chinese consumers use different baby diapers in different occasions. During the day when they are at home, they usually use cloth-lined paper (51%), and in the evening or when they go out, they tend to use baby diapers. To go to places of entertainment, the percentage difference between using baby wipes and ordinary wipes is the largest, 58% and 33% respectively. The following is tour occasions, 54% and 31% respectively. Social occasions such as together with friends and family are 53% and 29% respectively.
From 2010 to 2016, China baby diapers market has grown 20.5%, the scale from 18,900,000,000 RMB in 2010 rose to 48,000,000,000 RMB by the end of 2015. Experts estimate that market sales of baby diapers and wipes in China will increase by 12.9% annually. By 2020, it is expected to reach 87,900,000,000 RMB.
